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UNLOCK THE POTENTIAL HIDDEN IN YOUR DATA



What We Offer

CONVERSION OPTIMIZATION

We use several specialist tools, export complete data, combine them in a coherent set and then analyse. We select them individually during the entire optimisation process. We have developed a range of analytical tools and ones that test web pages in terms of speed (GTMetrix), performing a 'health check', verifying compliance with the standards, browsers and devices (Browser Testing), registering user sessions (Piwik), mouse tracking (hotjar), questionnaire systems and many others.




DATA ANALYTICS

We both use generally accessible tools (Google Analytics), Excel, as well as create our own R scripts, which allows for analyses individually tailored to specific needs of our customers. We possess software allowing for real-time forecasting using appropriately selected models (such as neuron networks and many others).




TRAFFIC MONETIZATION

We offer high payouts and timely payments. We already work with number of Affiliates, taking care of their whole traffic, coming from various countries and devices. Granular targeting and appropriate offers guarantee competitive performance.




STEP 1: CUSTOMER'S OBJECTIVES

We aim at understanding the objectives and challenges faced by the Customer, we find out what data and elements of a given website need to be analysed.




STEP 2: DATA AND ANALYSIS

We collect data from a current website, analyse them and formulate hypotheses that we later verify based on additional data and A/B tests.




STEP 3: CONCLUSIONS

After a detailed analysis, we summarize the works and draw conclusions. We put forward recommendations for changes. A Customer receives a full report.




STEP 4: VALIDATION

We verify effects of the changes and introduce corrections, if needed. We prepare a website for constant monitoring.




UNDERSTAND CUSTOMER'S BUSINESS

As a first step, we try to understand Customer's business, it's goals and key factors. We analyze technologies, business models and in most cases financials as well. We specialize in services for e-commerce businessess.




ANALYZE DATA, DEVELOP MODELS

Having agreed on common goals, we look at data sources. Data cleaning is a very important prerequisite to start analysis. We start with ad-hoc analysis to find relations between data. Then, we start building mathematical models.




DEPLOY PRODUCTION ENVIRONMENT

Models are built in R, and exported to PMML. Then, the PMML is imported into a real time scoring engine, and in our case we use ADAPA. Models are tested on data subsets, to assess their predictive power.




REAL TIME API COMMUNICATION

As a final step, we prepare integration between Customer's systems and our scoring engine. Communication is done via an API, allowing issuing queries from various systems on Customer's side. All responses are provided within milliseconds.




AFFILIATES

We offer high payouts and timely payments. We already work with number of Affiliates, taking care of their whole traffic, coming from various countries and devices. Granular targeting and appropriate offers guarantee competitive performance.




PUBLISHERS

We purchase your mobile carrier traffic and specialize in monetizing it in number of countries. We send traffic to our own offers or our Partners. These services are generating top eCPMs, there is no middle man in between, so you can expect a good deal from us.




GAMES & APPS

We bring you Users, not just downloads. With our algorithms and right feedback data from the application, you will get access to real users, generating revenues via in-app purchases. It is vital for us to spot high CLV Users, and you can be sure we will do it for you.




ADVERTISERS

You receive Customers, Leads or Purchases, whatever your product or affiliate program is. There is no risk for you: we work of course in CPL/CPS and offer full transparency on where the traffic comes from.

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Technology

Conversion

We use several specialized tools, export complete data, combine them into one coherent set, which then analyze. We select them individually through the whole process optimization.

Real Time Data & Analytics

We are data oriented company from day one. We collect data, analyze it and build models for predictive analytics. These models are deployed into ADAPA scoring engine giving recommendations in real time. This is how we know who the user is, and where to route them.

Traffic

In mobile world, there are number of technologies which have to be applied at the same time. We observe the market landscape and handpick the most relevant. Each one gives some contribution, and when combined they bring us competitive advantage.



WHO WE ARE

Meet Our Professional Team

By working in performance marketing and traffic monetisation for several years we have developed the abilities and experience needed to effectively optimise conversion and data analysis.
Now that we have an appropriate method, we want to help others pursue their goals in business.

MARTA

Data Scientist / Brain

data analysis, statistics, prediction models

FILIP

CRO Expert / Web Developer

conversion optimising, testing, analyses, UX

KOSTIANTYN

Front-End Developer

front-end, designing graphics, website creation

PIOTR

CEO

project management, business analytics

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