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We use several specialized tools, export complete data, combine them into one coherent set, which then analyze. We select them individually through the whole process optimization.
We are data oriented company from day one. We collect data, analyze it and build models for predictive analytics. These models are deployed into ADAPA scoring engine giving recommendations in real time. This is how we know who the user is, and where to route them.
In mobile world, there are number of technologies which have to be applied at the same time. We observe the market landscape and handpick the most relevant. Each one gives some contribution, and when combined they bring us competitive advantage.